Résumé

When I first applied to the Fulbright program, I wrote in my application that my identity is inextricably linked to writing and the English language. Before my Fulbright year, I founded an undergraduate magazine, worked as a writing tutor at the Villanova Writing Center, and conducted an extensive research project on writing skills in college and the workforce. I have also held numerous internships in marketing and communication, applying my versatile writing and editing skills to new contexts and forms of media. Since Fulbright, I have translated my passions for writing and education into a career in marketing for educational institutions and companies. For more details about my professional experience, please read below or visit my LinkedIn page.

EDUCATION

Villanova University, Villanova, PA      
Bachelor of Arts and Bachelor of Arts, Honors             (May 2015)                       
Triple Major: English, History, Honors
Triple Minor: Business, Economics, Classics
Fulbright Scholar, Phi Beta Kappa,  Villanova Honors Program,  National Merit Scholar
GPA: 3.99

University of Bristol, Bristol, United Kingdom               (Jan.-May 2014)
Connelly-Delouvrier International Scholar – full tuition for study abroad

PROFESSIONAL EXPERIENCE    

Education Marketing Manager:   News-O-Matic – New York, NY (Feb. 2020 – present)

  • Serve as inaugural marketing manager for News-O-Matic, a daily news app for kids
  • Plan, develop, execute, and measure marketing strategies to support business objectives for lead generation, market awareness, and customer / prospect communications
  • Strategize and execute News-O-Matic presence on major social media channels, including Facebook, Twitter, Instagram, and LinkedIn
  • Regularly contribute original content for the company’s blog
  • Develop educational materials to facilitate the use of the product

Marketing and Content Manager:   The New School – New York, NY (Nov. 2019 – Feb. 2020)

  • Develop and manage overarching content planning calendar for Open Campus, The New School’s continuing and professional education division
  • Ideate and produce posts for social channels (Facebook, Instagram, LinkedIn), articles for blog, and email newsletter content
  • Liaise with in-house creative team on print projects such as brochures and catalogs
  • Develop thought pieces to be leveraged in sponsored advertising, manage publisher relationships, and execute media buys
  • Track KPIs and analyze content performance against marketing goals to optimize content strategy
  • Supervise student worker(s)

Marketing Coordinator:   The New School – New York, NY (Oct. 2017 – Nov. 2019)

  • Liaised with internal partners to serve as lead custodian of communications and media planning strategies for Open Campus
  • Served as key strategist and creator of email, social media, native advertising, blog content, and third-party media
  • Managed CMS edits for the Open Campus website, liaising with external web developer as needed
  • Prepared comprehensive performance reports on a monthly basis that synthesized outcomes of marketing initiatives across multiple channels to capture market response and inform marketing strategy

Marketing Coordinator:   Skidmore, Owings & Merrill – New York, NY (Aug. 2016 – Oct. 2017)

  • Write marketing content for presentations, proposals, and the company website. Focus on architecture projects in the Education, Health and Science markets

Fulbright Grantee:   Fulbright Commission – Gimhae, South Korea   (Jul. 2015-Jul. 2016)

  • Selected for a Fulbright grant to serve as a cultural ambassador for U.S.-Korea relations
  • Managed a student debate team and edited the school’s English newspaper
  • Volunteered each week to teach English to North Korean defectors
  • Staff editor and writer for Infusion, Fulbright Korea’s literary magazine
  • Submissions editor for Open Window, an online publication for Korean students’ work
  • Editor and writer for Fulbright Korea’s alumni e-newsletter

Travel Writer:  Reach the World – New York, NY  (Sep. –Dec. 2015)

  • Published weekly blog posts about South Korea on the Reach the World website
  • Led videoconferences with a Canadian school to answer questions about Korea

Communications Intern: Villanova University School of Law – Villanova, PA  (Jan.-May 2015)                            

  • Advertised the Villanova Law Clinic through web brochures and social media

Founder and Editor-in-Chief of Forum: Villanova University – Villanova, PA (Aug. 2014-May 2015)                    

Communications Intern: Direct Marketing Association (DMA) – New York, NY (Jun.-Oct. 2014)

  • Published 50+ blog posts and articles for trade forums and newsletters
  • Drafted press releases and monitored press coverage on DMA and relevant legislation

Writing Tutor: Villanova University Writing Center – Villanova, PA  (Aug. 2013-May 2015)

  • Tutored students in writing fields including humanities, business, and engineering

Marketing and Communications Intern: The Public Relations and Marketing Group – Patchogue, NY   (Jul. 2013-Jan. 2014)

  • Wrote blog posts about marketing topics and produced television commercials for law firms

ADDITIONAL LEADERSHIP ACTIVITIES

Resident Assistant (Aug. 2014-May 2015)                                                                         

  • Planned and executed community events, including service projects, socials, and trivia nights
  • Supervised 50 first-year residents and advised students on personal and academic issues
  • Maintained safety standards, filed administrative reports, and attended weekly meetings

Secretary of the Villanova BRIDGE Society (Professional Development) (Aug. 2011- May 2015)

  • Planned and facilitated group discussions at mentoring/networking events
  • Educated liberal arts students about potential career paths and professional development                                                      

Violinist and Librarian of the Villanova Orchestra   (Aug. 2011-May 2015)

  • Organized music library and played the violin in concerts and community events

Editor of The Villanova Times  (Aug. 2011-Jan. 2014)

  • Managed a staff of 5 editors and 10+ writers for a student newspaper
  • Contributed articles, edited content and graphic design, and maintained blog presence

PROJECTS

Undergraduate Thesis:  “Damn the Five-Paragraph Format to Hell”: Student and Faculty Perspectives of Writing   (May 2015)

  • Conducted a study of 228 Villanova students and faculty about writing skills and instruction
  • Researched case studies, composition pedagogy, and writing techniques
  • Wrote 200-page thesis about writing skills and instruction in college and the workforce

Chair of the Villanova Majors Fair Committee    (Jan.-Oct. 2013)                             

  • Managed a team of 5 students and 4 faculty members
  • Communicated with 15+ department chairs to organize each department’s volunteers
  • Coordinated social media, email blasts, video production, and scavenger hunt to advertise the Majors Fair
  • Increased attendance from previous year from 400 students to 570+ students

PR and Marketing Plan for Knoll, Inc. – Villanova Summer Business Institute (Jul.-Aug. 2012 )

  • Collaborated with 7 students to create a 12-month PR and marketing plan for Knoll, Inc.
  • Researched office furniture market and wrote deliverables communicating our findings
  • Pitched PR and marketing plan to Knoll representatives through a PowerPoint presentation
  • Chosen as one of the top six teams out of eighteen in the Villanova Summer Business Institute

ADDITIONAL HONORS

St. Thomas More Medallion (awarded to one graduating senior in the Villanova Honors program), Dean’s List, Who’s Who in America’s Colleges and Universities, Phi Kappa Phi, Eta Sigma Phi (Classics Honor Society), Phi Alpha Theta (History Honor Society), Omicron Delta Kappa (Leadership Honor Society), English Honor Society, High School Valedictorian (1 of 623)

SKILLS

Microsoft Office, Writing, Editing, Cross-cultural Communication, Blogging, Press Releases, Public Speaking, Teaching, Tutoring, Legal Research/Writing, WordPress, Salesforce, Streamsend, Google AdWords, MailChimp, Scribus