PROFESSIONAL EXPERIENCE    

Editorial Marketer:   Bloomberg Second Measure – New York, NY (Oct. 2020 – present)

• Manage content calendar and production for Bloomberg Second Measure’s Data Points blog
• Ideate and implement SEO strategy for the Data Points blog
• Develop and execute social media strategy across LinkedIn, Twitter, and Facebook
• Increased newsletter frequency from monthly to biweekly
• Manage press relations and outreach, earning citations in outlets such as The Wall Street Journal, Bloomberg News, CNN, Modern Retail, Glossy, Quartz, and Grocery Dive

Education Marketing Manager:   News-O-Matic – New York, NY (Feb. 2020 – Oct. 2020)

• Serve as inaugural marketing manager for News-O-Matic, a daily news app for kids
• Plan, develop, execute, and measure marketing strategies to support business objectives for lead generation, market awareness, and customer / prospect communications
• Strategize and execute News-O-Matic presence on major social media channels, including Facebook, Twitter, Instagram, and LinkedIn
• Regularly contribute original content for the company’s blog
• Develop educational materials to facilitate the use of the product

Marketing and Content Manager:   The New School – New York, NY (Nov. 2019 – Feb. 2020)

• Develop and manage overarching content planning calendar for Open Campus, The New School’s continuing and professional education division
• Ideate and produce posts for social channels (Facebook, Instagram, LinkedIn), articles for blog, and email newsletter content
• Liaise with in-house creative team on print projects such as brochures and catalogs
• Develop thought pieces to be leveraged in sponsored advertising, manage publisher relationships, and execute media buys
• Track KPIs and analyze content performance against marketing goals to optimize content strategy
• Supervise student worker(s)

Marketing Coordinator:   The New School – New York, NY (Oct. 2017 – Nov. 2019)

• Liaised with internal partners to serve as lead custodian of communications and media planning strategies for Open Campus
• Served as key strategist and creator of email, social media, native advertising, blog content, and third-party media
• Managed CMS edits for the Open Campus website, liaising with external web developer as needed
• Prepared comprehensive performance reports on a monthly basis that synthesized outcomes of marketing initiatives across multiple channels to capture market response and inform marketing strategy

Marketing Coordinator:   Skidmore, Owings & Merrill – New York, NY (Aug. 2016 – Oct. 2017)

• Write marketing content for presentations, proposals, and the company website. Focus on architecture projects in the Education, Health and Science markets

Fulbright Grantee:   Fulbright Commission – Gimhae, South Korea   (Jul. 2015-Jul. 2016)

• Selected for a Fulbright grant to serve as a cultural ambassador for U.S.-Korea relations
• Managed a student debate team and edited the school’s English newspaper
• Volunteered each week to teach English to North Korean defectors
• Staff editor and writer for Infusion, Fulbright Korea’s literary magazine
• Submissions editor for Open Window, an online publication for Korean students’ work
• Editor and writer for Fulbright Korea’s alumni e-newsletter

Travel Writer:  Reach the World – New York, NY  (Sep. –Dec. 2015)

• Published weekly blog posts about South Korea on the Reach the World website
• Led videoconferences with a Canadian school to answer questions about Korea

Communications Intern: Direct Marketing Association (DMA) – New York, NY (Jun.-Oct. 2014)

• Published 50+ blog posts and articles for trade forums and newsletters
• Drafted press releases and monitored press coverage on DMA and relevant legislation

Writing Tutor: Villanova University Writing Center – Villanova, PA  (Aug. 2013-May 2015)

• Tutored students in writing fields including humanities, business, and engineering

Resident Assistant (Aug. 2014-May 2015)                                                                         

• Planned and executed community events, including service projects, socials, and trivia nights
• Supervised 50 first-year residents and advised students on personal and academic issues
• Maintained safety standards, filed administrative reports, and attended weekly meetings

EDUCATION

Villanova University, Villanova, PA      
Bachelor of Arts and Bachelor of Arts, Honors             (May 2015)                       
Triple Major: English, History, Honors
Triple Minor: Business, Economics, Classics
Fulbright Scholar, Phi Beta Kappa,  Villanova Honors Program,  National Merit Scholar
GPA: 3.99

University of Bristol, Bristol, United Kingdom               (Jan.-May 2014)
Connelly-Delouvrier International Scholar – full tuition for study abroad

ADDITIONAL HONORS

St. Thomas More Medallion (awarded to one graduating senior in the Villanova Honors program), Dean’s List, Who’s Who in America’s Colleges and Universities, Phi Kappa Phi, Eta Sigma Phi (Classics Honor Society), Phi Alpha Theta (History Honor Society), Omicron Delta Kappa (Leadership Honor Society), English Honor Society

SKILLS

Microsoft Office, SEO, Blogging, Press Releases, Public Speaking, Teaching, Tutoring, WordPress, MailChimp